Our Story


We’re a brand built by moms with decades of fashion experience. We believe school uniforms should work harder in quality and versatility. After all, school clothes shouldn’t be just for school. Our easy wear, easy care, reversible styles offer two-in-one options. Kids get the flexibility to be themselves with school wear styles that reverse to street wear fun colors for your on-the-go schedule. When life gets messy or throws you a curve, reverse it to the other side for an instant backup plan. It’s all about more options to choose from, stylish new fabrics, construction that lasts longer, to keep them feeling and looking great. We’re changing the uniform game. Finally, back to school clothes for all kids, all year, always. Why be uniform when you can be UNTOLD?